Sell Books To Stores – AuthorSuccess.com (Steve Harrison, co-founder)

You’re invited to a special free web training this Saturday, June 3rd

“How to Get Bookstores and
Gift Shops to Carry Your Book”

5 Simple Steps to Get a Good Book into 200+ Independent Bookstores and Gift Shops

Claim My Spot On The FREE Web Class!
Claim My Spot On The FREE Web Class!

FROM: Steve Harrison

If you think the only place to sell books is on Amazon, at Barnes & Noble or in airport bookstores… I have HUGE news for you…

You’re missing out on one of the best and easiest ways to get your books into retail stores across the country… build a steady passive income… make a reputation for yourself… AND pave the way to eventually get into Barnes & Noble and other big box retailers.

For many authors, this opportunity is BIGGER than getting your book into Barnes & Noble stores, which are closing at an alarming rate.

I’m talking about selling your books to independent bookstores… gift stores… and retail stores that are increasingly selling more and more books.

If you think independent bookstores are dead… think again. While Barnes & Noble is shrinking, the indie stores are actually GROWING in numbers…

Independent bookstores in the U.S. have increased from 1,660 in 2009 to 2,311 today.

And it’s projected there will be over 2,800 independent bookstores by 2020 (that’s less than 4 years away).

By comparison, there are only 638 Barnes & Noble stores in the U.S and that number is dropping each year.

The independent book and gift store market for authors is 262% BIGGER than Barnes & Noble. I’m not saying you should stop trying to get your book into chain bookstores. But…

If your books aren’t available in independent bookstores… gift stores… and department stores that sell books… you’re missing out on a huge opportunity to sell more books… make a name for yourself... and use a “Sales Army” of thousands of independent book employees to talk-up your book on your behalf.

In fact, selling your book in independent book and gift shops is often the BEST way to get your book onto the shelves of the national chains and big box stores. Once they see it selling in retail stores across the country, they’re more likely to start carrying it too because you’ve proven your book sells at the retail level (and not just online).

This Saturday I’m hosting a free web training with my very special guest Amy Collins. Amy has probably helped more authors sell more books and e-books to independent bookstores and gift shops than anyone alive. She’s going to show you how to get your books into these stores in only 20 minutes a day.

And EVERYTHING Amy reveals will work with DIGITAL BOOKS and PRINT ON DEMAND. So you DON’T have to spend a penny on printing or shipping books when you discover and perfect the system Amy teaches.

Here’s just some of what you’ll discover on the free web class:

  • How independent gift and bookstores decide which books to buy and put on their shelves (Amy pulls back the curtain and shows you the behind-the-scenes decision-making process of book and gift stores as well as book wholesalers including 3 key criteria all book buyers use to determine whether to buy your book for their stores.).
  • The very first thing you need to do to get your book onto bookstore shelves (most skip this step and struggle to ever get their books sold in stores)
  • 5 simple steps anyone with a good book can use to get it into more than 200 stores nationwide
  • The simple “Back Door” strategy one author used to get her book sold through wholesalers that had previously rejected her (if you’re having a tough time getting wholesalers to sell your book, you can use this strategy).
  • 4 things book buyers for independent book and gift stores want from authors (including the deep psychological reason that determines which books commercial book buyers purchase for their stores).
  • The one simple change an author made that took her book from selling ZERO copies to selling thousands of copies (any author can do this and few ever think how important this one little thing is).
  • Amy talks you through a sample “Why You Should Sell My Book” email to send to wholesalers and book and gift stores (this is one of the emails Amy and her clients regularly use to get their books into stores and includes very specific phrasing that’s proven to catch the attention of store buyers).
  • 3 different ways to get your books into independent book and gift stores and major book wholesalers (many authors mistakenly think the only way to get books into stores is to individually call on each one and give a “Sales” pitch. That’s not true. On the web class, Amy will reveal three different strategies… some of these strategies are completely hands-off where others do all the work for you).
  • The names of the six major book wholesalers that can get your book into almost every independent bookstore (you can use the email example Amy reveals during the webinar to contact these wholesalers).
  • What 'turn rate' means and how using that simple phrase with a bookstore buyer can lead her to say "YES."
  • How an author used the strategies Amy reveals during the web class to get her book of natural childbirth exercises into 250 bookstores in just 6 months.
  • How to create a professional sales sheet that will convince bookstores to carry your book (you can use this as a template for creating your own sales sheet).
  • And much, much more information on how to get your books onto independent book and gift store shelves in as little as 20 minutes a day.

Click here now to register for the free web class with Amy Collins and me on Saturday, June 3rd at either 2:00 pm Eastern (11:00 am Pacific) OR 7:00 pm Eastern (4:00 pm Pacific).

I really hope you can make our free web class because I know you'll learn a lot!

All the best,

Steve Harrison

Claim My Spot On The FREE Web Class!
About Steve Harrison...

Steve Harrison developed his love of writing in high school while working for the local newspaper as a freelance writer.

Since then Steve has helped more than 12,000 authors attract radio/TV publicity for their books, including such bestselling books as Chicken Soup for the Soul (which is how he met Jack Canfield), Rich Dad Poor Dad and Men Are From Mars, Women Are From Venus.

His clients have appeared on Oprah, Today Show, Good Morning America, CNN, MSNBC and Fox News Channel as well as many major print publications and radio/TV shows.

Along with his brother/partner Bill, Steve runs Bradley Communications Corp. which offers publications, services and training events including Radio-TV Interview Report (RTIR), the email newsletter radio/TV producers read to find interesting guests; the National Publicity Summit, where attendees get to personally meet top journalists and producers, as well as the year-long Quantum Leap Publicity & Marketing Program.

A 2:44 marathoner in his younger days, today Steve’s running around is mostly limited to the tennis court.

Steve lives in suburban Philadelphia and has been happily married for 26 years to his wife, Laura.

About Amy Collins...

Amy Collins has been a book buyer for a chain of bookstores as well as a sales director for a large books and magazine publisher. She spends her time on the front lines of the book retail, library and wholesale markets to stay informed on what’s happening in the marketplace. Amy has sold books to Barnes & Noble, Target, Costco, Airport Stores, Books-A-Million, Walmart and other major chains. She helped launch several hugely successful private label publishing programs for Borders, PetSmart and CVS.

All told, she has had a hand in selling over 40 MILLION books. She holds a Bachelor of Arts degree in English from the State University of New York, Geneseo.

Click here now to register for Saturday’s free web class on getting your book into indie bookstores and gift shops

Copyright © Steve Harrison and Bradley Communications